This Privacy Policy explains how Liquid Death, including its related companies and affiliates, gathers, uses, shares, and safeguards personal information. It also outlines the choices available to individuals regarding their data and provides guidance on how to contact the company with questions or concerns. The way information is handled depends largely on how people interact with the brand, whether through its website, purchasing products, signing up for communications, or engaging with customer support.
Information may be collected directly from individuals when they create accounts, make purchases, subscribe to updates, or communicate with the company through various channels such as email or phone. In addition, certain data is automatically gathered through technologies like cookies, server logs, and similar tracking tools when users browse websites, interact with advertisements, or open emails. These technologies can capture details such as browsing behavior, device information, and IP addresses, helping improve functionality and user experience. Information can also come from third-party sources, including business partners, social platforms, service providers, or publicly accessible data. In some cases, such as job applications, additional steps like background checks may be conducted where permitted or required.
The data collected serves multiple purposes. It allows the company to provide products and services efficiently, process transactions, and manage customer accounts. It is also used to improve offerings, personalize experiences, and analyze how users interact with digital platforms. Communication plays a key role, as information enables responses to inquiries, delivery of updates, and sharing of promotional content related to products, services, or partnerships. Additionally, data helps maintain security by identifying and preventing fraudulent or harmful activities, as well as ensuring compliance with legal obligations and internal policies.
Personal information may be shared under certain circumstances. This includes sharing with affiliated entities within the corporate structure, as well as with service providers who assist in operations such as payment processing, website hosting, order fulfillment, and analytics. In cases involving business transitions, such as mergers or acquisitions, information may be transferred as part of the process. Legal requirements may also necessitate disclosure in response to court orders, regulatory obligations, or to protect rights and safety. When individuals participate in public features like reviews or contests, the information they provide may become visible to others or shared with promotional partners. Additionally, some website functionalities rely on third-party technologies that may collect data for advertising or analytics purposes, subject to applicable laws and user consent where required.
Individuals are given various choices regarding their personal information. They may request access to their data, update or correct inaccuracies, or ask for deletion where legally permitted. Options are also available to limit certain types of processing, including targeted advertising and promotional communications. For example, users can unsubscribe from marketing emails or opt out of text messages. In situations where consent is the basis for data processing, that consent can be withdrawn, although doing so may affect the availability of certain services. It is important to note that not all requests can be fulfilled in every situation, particularly when legal or operational requirements necessitate retaining certain information.
To protect personal information, the company implements safeguards designed to secure data against unauthorized access, misuse, or loss. Information is retained only for as long as necessary to fulfill the purposes for which it was collected or to meet legal and business requirements. Because operations may involve international service providers, data may be transferred to and processed in countries outside the user’s location, where privacy laws may differ.
The company’s websites and services may include links to third-party platforms or applications that operate independently. These external services are governed by their own privacy practices, and users are encouraged to review those policies when engaging with them. The Privacy Policy itself may be updated periodically to reflect changes in practices, technologies, or legal requirements, and continued use of services indicates acceptance of any revisions.
Special considerations apply to children, as the services are not intended for use by minors without appropriate consent. Additional information may also be available for residents of specific regions, such as California, where privacy laws grant expanded rights and disclosures. Accessibility is taken into account to ensure that the policy can be understood by a wide audience.
For any questions, concerns, or requests related to personal information, individuals are encouraged to contact the company directly using the provided communication channels. The goal is to maintain transparency and give users confidence in how their information is handled while continuing to improve services and experiences.